EXPO PROMOTING AND MARKETING

Print Media: A comprehensive print advertising campaign will feature in the print media in the lead up to JABATE.

Magazine: A promotional magazine will be distributed to business owners and patrons. To advertise call 881-5968 or email jabate@flowja.com.

Radio: A comprehensive radio campaign in the lead up to JABATE.

Town Crier: A town crier will be used to publicise the event in the communities leading up to JABATE.

Website: This Website pre-registration facility will enable us to track all the level of interest in the expo.

Banners and Posters: Outdoor advertising will be undertaken on strategically placed banners to ensure expo promotion reaches an extensive number of business people.

Network Marketing: A range of communications, including invitations, website links and advertising, will be distributed to a number of supporting trade associations and business associations.

Direct Marketing: A comprehensive direct marketing campaign will be used to stimulate attendance by the distribution of flyers and invitations.

E-Mail Marketing Campaign: JABATE has built up a database of business owners, including influencers within the small and medium business sector. These influences have their own extensive databases of business owners and are encouraged to promote JABATE to their members and clients.

Street Sinage: In the week leading up to JABATE flags will be put in high traffic and business regions.

Editorial: A public Relations campaign will be undertaken in the lead up to the event to ensure media opportunities are maximized.